Profit & cost partner for ecommerce

Find the profit hiding in your business.

We cut wasted cost and grow margin across your whole operation. The average brand we work with keeps an extra $630,000 a year.

Zero disruption to your operation Keep more without growing bigger
$630K
Average saved a year for the brands we work with
10%
Our only fee, taken from the savings we generate
$0
What you pay if we don't put money back in your pocket
The real problem

Growth is flat and you're keeping less each month.

Costs creep up quietly. Software, fulfilment, fees, tools you forgot you were paying for.

Ad costs rise, margins thin, and the obvious fix looks like growing bigger. It isn't. The profit is already sitting inside your business. You just need someone whose only job is to find it and give it back.

What we look at

Where the money leaks out.

A full cost and profit audit, plus relationships that get you rates you can't reach on your own.

Software & tools

The apps and platforms that quietly scale with your list, moved onto fair, flat pricing.

Ava Estell's Klaviyo cost dropped from $3,530/mo to $50 flat

Fulfilment & 3PL

Usually the biggest silent cost. We renegotiate and restructure it with no disruption to customers.

$410,000 a year saved

Retention & LTV

The cheapest revenue you have is the customers you already own. We make them worth more.

+$1.1M a year

Vendor rates

Our industry relationships secure terms and pricing you can't negotiate alone.

Better rates, same tools

Expansion

New markets run properly, with the compliance handled, so growth doesn't cost you margin.

+$3M at 30% lower CAC

Hidden line items

The subscriptions, fees and overlaps you've stopped noticing. We find them and stop the bleed.

Already sitting in your P&L
Founder story

I saved my own $30M brand over $2M a year.

Rising costs and climbing CAC nearly sank a business I'd spent years building. I fixed it line by line. Now I do the same for other founders.

Shopify dashboards showing over $30M in combined sales
$30M+ in combined sales across two brands
Ava Estell 100,000 orders milestone
100,000 orders at Ava Estell
Yaw Okyere on stage with Meta
On stage with Meta
The wall I hit

From the outside it looked like it was working. $30M in sales, 100,000 orders, a stage at Meta. Inside, the business was bleeding out.

Staffing, consultants, tools, fulfilment. Every line crept up while CAC kept climbing. We were doing serious revenue that never reached the bank.

I nearly lost it. Sales were fine. The cost of running the business simply outran what it made.

I'd done everything founders are told to do. More creative, bigger budgets, another hire, another consultant. Something worked for a month, then died. I had a slot machine, not a system.

The turning point

So I stopped chasing spend and fixed the equation underneath. The question stopped being how do I sell more and became why isn't what I already sell making money.

What I changed

Five moves. No extra ad spend.

Restructured the backend

Cut bloated staffing and consultant layers, kept the same output.

−$580,000a year, staffing & consultants

Rebuilt the tool stack

Audited every subscription. Same systems, better rates, no overlap.

−$30,000a year, tools & software

Fixed fulfilment

Renegotiated logistics, the biggest silent cost, with zero disruption.

−$480,000a year, fulfilment

Expanded internationally

Opened new markets the right way, which pulled blended CAC down.

30% lower CACinternational expansion

Built membership & services

A subscription and services layer that earned more from existing customers.

+$1,100,000a year, new revenue
$1.09M
cut from annual costs
+
$1.1M
in new annual revenue
A ~$2.19M turnaround in a year, without spending a dollar more on ads.
Plus a lower cost to acquire, and a business that finally kept what it made.
What it taught me

You've been sold a lie about ecom growth: to grow, spend more on ads.

So you do. ROAS slides, CAC climbs, and the sales never reach the account. You don't need to double ad spend to double profit. Usually that extra spend is the thing killing your margin. The growth was hiding inside the business the whole time.

One line item, live

Take Klaviyo, one of the costs we cut.

Drag to your list size. This single line often covers our fee on its own.

Your email subscribers
20,000 subscribers
Klaviyo, likely at this tier
$375/mo
about $4,500 a year
Same systems, flat rate
$50/mo
$600 a year, however big you grow
This line alone
$3,900 a year

Based on Klaviyo's published email tiers. Indicative only. Your full number comes on the call.

How it works

Three steps, no risk.

Book your review

A first call about your revenue, your setup and your biggest costs. No obligation.

We audit every angle

We map where profit leaks and where it's hiding, from software to fulfilment to retention.

We help you implement

We put every approved win in place for you, with no downtime and no disruption to your customers or your team.

Honest fees

We charge 10% of what we save you.

If we don't save you money, you don't pay. Our incentive is the same as yours, so there's no risk in finding out what we can do.

No retainer No lock-in You keep 90% $0 if we save nothing
Your brand review

What would your business look like keeping 20% more profit?

Tell us a little about your brand. On the call we'll show you where the savings are hiding, and what your number could be. It's not one size fits all, so we look at your setup specifically.

  • A clear read on your real cost and profit picture
  • The savings already sitting in your business
  • Straight answers, no jargon, no hard sell
  • You keep the insights either way

Book your brand review

Takes under a minute. We reply within one business day.

Private and confidential. Your details are never shared.

Questions

Good things to ask.

What exactly do you do?

We find and cut wasted cost across your business, and grow margin where it's easy to grow. Software, fulfilment, retention, vendor contracts, expansion. Then we put the wins in place with no disruption to your operation or customers.

How do your fees work?

We charge 10% of the savings we generate, and nothing if we save you nothing. No retainer, no lock-in. You keep 90% of every saving.

Do I have to switch tools?

No. Nothing changes unless it clearly saves you money with no downside. Where we do move something, it's done for you, with identical performance.

Is this only cost cutting?

No. Cutting cost is the fastest route to profit, but we also grow margin through retention, new markets and a lower cost to acquire. The goal is that you keep more of every dollar.

What happens on the review call?

A first conversation about your revenue, setup and biggest costs. We show you where savings are likely hiding and what a plan could look like. You keep the insights either way.

Keep more of what you make

There's profit hiding in your business. Let's find it.

Book your brand review. No obligation, and no fee unless we save you money.

Book your brand review